How many of your patients use wearable fitness trackers like a FitBit?
If recent statistics are any indication, it's probably a lot of them. Consider this:
- According to research firm eMarketer, approximately 39.5 million U.S. adults used wearable fitness trackers in 2015 – a 57.7% increase over 2014.
- A survey by Nielsen in 2014 indicated that 61% of those aware of wearable technology for tracking and monitoring medical conditions use fitness bands.
- A survey from Accenture reveals that the number of consumers using wearable devices or mobile apps has doubled in the last two years. 77% of those respondents said that wearables make them feel more engaged with their health.
While we can all agree that the market for wearables has taken off quickly, what (if any) actual value do these devices offer to those patients monitoring health conditions? If you ask me, there's significant value.