The ZRT Laboratory Blog

The ZRT Blog is an extensive resource for patients and health care providers searching for health and hormone testing information. Here, you can read about ZRT’s cutting edge research, advances in testing, wellness advice, and health industry highlights.

The Secret to Successfully Marketing Your Practice

Posted by Pattie Ptak on Friday, 03 August

8ae331b3-b087-4a87-b083-b81d95594c17

I recently helped a doctor with three problems he was having in his practice:

  • First, he was not getting enough new patients in the door.
  • Second, he had recently purchased new equipment and the utilization (sales) were far less than expected.
  • Third, he recently completed a respected industry certification program, but patients were not beating down the doors to take advantage of his new expertise.

He seemed to be doing all the right things…

Read More

Marketing Tips for Your Practice - Part 3

Posted by Lissa Gienty on Friday, 16 September

ThinkstockPhotos-525583377_2.jpg

From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom.

In the third blog of our series, we'll outline another one of our favorite ideas for connecting with patients – become a local health writer.

But, whoa! Before you start to worry that we’re talking about long, technical (boring) articles. We’re not. We’re talking about short, patient-friendly articles that get your name circulated in the local community.

Read More

Marketing Tips for Your Practice - Part 2

Posted by Lissa Gienty on Thursday, 04 August

Dr.Zava_lecture.A4M_2

From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom.

In a series of blogs, we'll outline our favorite ideas for reaching more – and connecting more with – patients.

Read More

Marketing Tips for Your Practice

Posted by Lissa Gienty on Friday, 08 April

content-marketing-2.jpg

From time to time, we have practitioners ask for advice on how to find and (most importantly) motivate patients. As a marketing team, we spend lots of time thinking about this, and we're happy to share our pearls of wisdom.

In a series of blogs, we'll outline our favorite ideas for reaching more – and connecting more with – patients.

Read More