The ZRT Laboratory Blog

The ZRT Blog is an extensive resource for patients and health care providers searching for health and hormone testing information. Here, you can read about ZRT’s cutting edge research, advances in testing, wellness advice, and health industry highlights.

Pattie Ptak

Recent Posts

The Secret to Successfully Marketing Your Practice

Posted by Pattie Ptak on Friday, 03 August

Doctor and colleague planning marketing strategyI recently helped a doctor with three problems he was having in his practice:

  • First, he was not getting enough new patients in the door.
  • Second, he had recently purchased new equipment and the utilization (sales) were far less than expected.
  • Third, he recently completed a respected industry certification program, but patients were not beating down the doors to take advantage of his new expertise.

He seemed to be doing all the right things…

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